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Kellogg Canada Inc. ("Kellogg" or "we") approaches our communications on the Internet with respect for, and commitment to protecting, the privacy rights, concern, and respect for the different sensibilities of our child consumers.

What is personal information?

Personal Information is any information that is identifiable with you. This information may include but is not limited to your name, mailing address, phone numbers, gender, email address, identification numbers, etc. Personal Information, however, does not include your name, business title or business address and business telephone number in your capacity as an employee of an organization.

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How does the Kellogg Site collect personal information from children?

We collect personal information from children (that is, children under 13 years of age) only on a voluntary basis. We do not require this information for children to obtain access, to surf or to view the content on any Kellogg sites. However, in order to participate in certain programs, such as website surveys or contests, offered on the Kellogg website, children may have to provide the following personal information: first name, last name, gender, e-mail address, parent's e-mail address and child's birthdate. We will not collect more information than is necessary to participate in such programs and to validate the child's age.

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How does Kellogg use the personal information it has collected from children?

We will only use such information for the purposes of (1) administering each such program, and (2) in a form where the information is no longer identifiable with each child, for marketing analyses.

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To whom will Kellogg provide the personal information it has collected from children?

We will not disclose such information, other than to other members of the Kellogg group of companies where the personal information, including the personal identifiers, have been removed.

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Does Kellogg notify parents about the collection of personal information from their children?

In communicating with children, we are especially mindful of the need to protect their personal privacy. In order to protect the personal information of children collected on the website, we include on the website:

(a) a Kids' Website Parental Notice allowing us to obtain a parent's permission to the collection, use and disclosure of any personal information from that parent's children, prior to such collection, use and disclosure (which notice includes an option for parents to agree to the collection and use of their children's information without consenting to the disclosure of the information to third parties); and

(b) an "opt-out" feature that allows a parent to remove their and/or their children's e-mail address and other personal information from our files at any time. Parents are also able:

(a) to be informed as to the existence, use, and disclosure of his or her child's personal information upon request and shall, upon written request, be provided with access to that information; and

(b) to challenge the accuracy and completeness of the information and have it amended as appropriate; by contacting the Kellogg Privacy Officer as described below.

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Does Kellogg use "cookies"?

Kellogg may use "cookie" technology to obtain non-personal information from its online visitors. The cookie tracks the total number of visitors to our sites in an "aggregate" form (in other words, the personal information of the individual is pooled into a group of such information such that the personal information cannot be identified with that individual). We do not extract personal information in this process nor do we disclose this information other than to other members of the Kellogg group of companies. Cookies are a tool to allow us to update and improve our sites.

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What type of security does Kellogg provide?

The importance of security for all personal information collected through the website is of utmost concern to us. We have taken technical, contractual, administrative and physical security steps to protect the personal information collected from children on the Kellogg websites with an appropriate level of security. These security measures are periodically reviewed. However, there are some things that users can do to help protect the security of this personal information as well. For instance, each user should never give out their password. Also, every user should sign out of their internet account and close their browser window when they finish surfing the Web so that other people using the same computer won't have access to their information.

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Who do I contact with questions or concerns about this privacy policy?

If you need further assistance, please contact the Kellogg Privacy Officer either by writing to us at Kellogg Canada Inc., 5350 Creekbank Road, Mississauga, Ontario, L4W 5S1 or by telephone at 1-888-876-3750 or by sending an e-mail to cpc.canada@kellogg.com.

Please note that this privacy policy is with respect to the collection, use and disclosure of personal information through the Kelloagg websites only, and that you should contact the Kellogg Privacy Officer as described below for details on the general privacy policy of Kellogg.

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